Market Access, Branding & Business Promotion by SIDBI

The Small Industries Development Bank of India (SIDBI) has launched the Development of Industry Associations (DIA) Program to professionalize Industry Associations (IAs) and enable them to better serve their MSME members. The program provides structured institutional support across governance, credit access, skilling, technology adoption, market linkage, sustainability, and policy advocacy and aims to onboard more than 500 industry associations by 2028. 

Grant Thornton Bharat LLP has been given a mandate to implement this program across the country. I am happy to participate in the Learnshop on Institutional Strengthening of Industrial Associations, being organized under the aegis of SIDBI, with Grant Thornton Bharat serving as the project implementing agency for the SIDBI – Development of Industrial Associations (DIA) Program in Chandigarh on 3.7.2026. I am delighted to join as an expert panelist in Panel 4, themed “Market Access, Branding & Business Promotion." Muse Business Outreach, represented by Mr. Vikas Sarpal and Mr. Sahil Mahajan, did a session on the brief topics to help the MSME understand the basic module of e-commerce, digital marketing, and branding in whole to grow their business.